A portion of the revenue needs to be predictable. “There is overhead involved, and it takes a ton of staff time to plan and execute. Jordan Levy, whose most recent gala raised “almost $1 million” for the Ubuntu Pathways work in South Africa, explains why it is so important for an organization to have an existing base of support before attempting a gala. She notes that an organization is a good fit when it has a project manager capable of planning and organizing such a big event. The organization’s galas raised millions of dollars over an eight-year span. Organizations must have a “base of supporters who are likely to be energized themselves,” says Carla Javits, whose REDF organization fund nonprofit social enterprises that help people to overcome homelessness and incarceration to return to productive, fulfilling work. If every organization is not a good candidate for a gala, which are and which are not?
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